Develop a content strategy for a security consultancy

The goal was to develop a comprehensive content marketing strategy for a startup security consultancy. Their goal was to grow brand awareness and start to build organic traffic.

Due to the market type they are operating in - we know that deals are built on relationships and reputation. The founders of the business have over 20 years of experience in this industry and that's why leveraging their own personal LinkedIn networks and expertise is a key area for our strategy.

Here's a snapshot of the presentation I put together for them - aspects have been removed to protect their insights and full strategy.