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Boost Employer brand
The objective of this project was to drive engagement on LinkedIn and attract potential new employees to Occtoo's recruitment page. Occtoo is a Swedish SaaS brand with a fully remote team. The method was to position working at Occtoo as a lifestyle choice, not just a career - so I interviewed existing employees to find out why they chose Occtoo and how their work fits in with their lifestyle.
The result was a 142% uptick in traffic to the careers page and a 10% increase in job applicants.
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