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Increase LinkedIn engagement for B2B SaaS brand Occtoo
Date
March 2022
Project type
Grow brand awareness and social proof
The objective was to inspire followers and drive engagement on LinkedIn, with the goal of attracting new, warm leads to the brand. The first method was to build content around 'why' and 'how' Occtoo's product was the best solution for their target market. The second method was to demonstrate 'social proof' via interview collaborations with employees of well-established brands who have chosen Occtoo. The final method was to build out case studies.
The result in 3 months was a consistent engagement rate between 7% & 10% on LinkedIn, and an 15% increase in leads via LinkedIn. The content also supported the sales and development teams who needed social proof and case studies.
