🚀 5 𝐌𝐮𝐬𝐭-𝐊𝐧𝐨𝐰 𝐒𝐄𝐎 𝐓𝐫𝐞𝐧𝐝𝐬 𝐟𝐨𝐫 Content Marketers in 2025

Ok, so we know AI is the ‘It girl’ in content marketing right now and it’s 90% of what we’re reading about, but there’s much more you need to know to be ahead of the game for SEO in 2025, and I’ve been doing a lot of reading this week to save you the time.

👇 Let’s dive in! 

1️⃣ AI-Only Content Won’t Cut It

AI can speed up content production, but ranking in 2025 requires more than just machine-generated text. Human emotion, brand voice, and unique insights will set the best content apart. The brands that balance AI efficiency with authentic storytelling will win! 

2️⃣ Backlinks Will Make or Break Your Rankings

Backlinks are becoming even more critical for SEO success. To attract high-quality links, create high-value, shareable content like: 

✅ How-to guides

✅ Interactive tools

✅ Useful templates

✅ Engaging infographics 

(🔗 https://ahrefs.com/blog/link-building/) 

3️⃣ Technical SEO is More Important Than Ever

Search engines prioritise user-friendly experiences, making site accessibility and technical optimisation crucial. Ensure your website is: 

✅ Easy for search engine bots to crawl 

✅ Fast, mobile-friendly, and accessible 

✅ Optimised with structured data 

(🔗 https://www.semrush.com/blog/technical-seo-checklist)

4️⃣ UGC & Community Search Will Dominate 

By 2030, 80% of SEO-enhancing content is expected to come from user-generated content (UGC) like reviews, forums, and discussions. Encouraging community engagement now can give you a head start! 

(🔗 https://www.shopify.com/enterprise/blog/user-generated-content-examples ) 

5️⃣ Sales-Driven Content is on the Rise 

SEO isn’t just for top-of-funnel content anymore! Brands are now optimising mid- and bottom-funnel content for search—helping guide potential customers closer to conversion. 

💬 Do you need support with your Content Marketing strategy?

Contact me or follow me on LinkedIn.