How to market your tech business in the UK

𝙇𝙖𝙪𝙣𝙘𝙝𝙞𝙣𝙜 𝙖 𝙏𝙚𝙘𝙝 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝙞𝙣 𝙩𝙝𝙚 𝙐𝙆? 𝙃𝙚𝙧𝙚’𝙨 𝙬𝙝𝙖𝙩 𝙮𝙤𝙪𝙧 𝙢𝙖𝙧𝙠𝙚𝙩𝙚𝙧𝙨 𝙣𝙚𝙚𝙙 𝙩𝙤 𝙠𝙣𝙤𝙬!🇬🇧

The UK tech scene is booming—but it’s also brutal if you don’t know how to play the game. If you're getting ready to market to the UK, here’s how to win over customers:

💡 1. 𝙐𝙆 𝙘𝙤𝙣𝙨𝙪𝙢𝙚𝙧𝙨 𝙖𝙧𝙚 𝙙𝙞𝙜𝙞𝙩𝙖𝙡-𝙤𝙗𝙨𝙚𝙨𝙨𝙚𝙙

 90%+ of the UK is online—your tech needs to be faster than a Tube train off-peak and smoother than a BBC presenter’s voice.

🎯 2. 𝙉𝙖𝙞𝙡 𝙮𝙤𝙪𝙧 𝙩𝙖𝙧𝙜𝙚𝙩 𝙖𝙪𝙙𝙞𝙚𝙣𝙘𝙚

Early adopters: London startups, fintech nerds, and enterprise buyers—they love shiny new tech. SMEs & legacy businesses: Need hand-holding and proof that you’re not selling them vaporware.

🏆 3. 𝘽𝙪𝙞𝙡𝙙 𝙖 𝘽𝙧𝙞𝙩𝙞𝙨𝙝 𝙗𝙧𝙖𝙣𝙙, 𝙣𝙤𝙩 𝙟𝙪𝙨𝙩 𝙖 .𝙘𝙤.𝙪𝙠 𝙬𝙚𝙗𝙨𝙞𝙩𝙚

 UK customers trust local legends like Revolut & Monzo Bank. If you’re new, act like you belong—speak the language (it’s “favourite” not “favorite”). A British copywriter or content marketer is a great choice.

📢 4. 𝙐𝙨𝙚 𝙩𝙝𝙚 𝙧𝙞𝙜𝙝𝙩 𝙢𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙘𝙝𝙖𝙣𝙣𝙚𝙡𝙨 

B2B SaaS? → LinkedIn, Twitter (X), and industry Slack groups.

E-commerce tech? → Shopify, Klarna, and Trustpilot reviews matter a lot.

Want press exposure? → Get into TechCrunch, WIRED UK, and Sifted.

💷 5. 𝙎𝙚𝙩 𝙖 𝙐𝙆-𝙛𝙧𝙞𝙚𝙣𝙙𝙡𝙮 𝙥𝙧𝙞𝙘𝙚

Subscription models are the way to go. One-off purchases? Meh.

Freemium gets you in the door. Paid keeps you there.

Always show VAT-inclusive pricing—no one likes checkout surprises.

📊 6. 𝙅𝙪𝙢𝙥 𝙤𝙣 𝙩𝙝𝙚 𝙧𝙞𝙜𝙝𝙩 𝙩𝙚𝙘𝙝 𝙩𝙧𝙚𝙣𝙙𝙨

 Hot UK tech sectors right now:

 ✅ AI & automation 🤖

 ✅ Fintech & embedded payments 💰

 ✅ Cybersecurity (because hackers don’t sleep) 🛡

 ✅ Sustainability tech (green is gold) 🌍

🔥 7. 𝘾𝙖𝙥𝙞𝙩𝙖𝙡𝙞𝙨𝙚 𝙤𝙣 𝙐𝙆 𝙨𝙚𝙖𝙨𝙤𝙣𝙖𝙡 𝙨𝙥𝙚𝙣𝙙𝙞𝙣𝙜 𝙨𝙥𝙧𝙚𝙚𝙨

Black Friday & Boxing Day = Tech buying frenzy.

April tax year-end = B2B software goldmine.

📈 8. 𝙏𝙧𝙖𝙘𝙠, 𝙢𝙚𝙖𝙨𝙪𝙧𝙚 & 𝙖𝙙𝙖𝙥𝙩 (𝙤𝙧 𝙙𝙞𝙚 𝙩𝙧𝙮𝙞𝙣𝙜)

 UK market data sources to swear by:

 🔍 YouGov – Find out what Brits actually think.

 📊 ONS – Boring but useful government stats.

 📢 Ahrefs UK – SEO insights so you don’t scream into the void.

💬 Expanding into the UK? Let's connect! I can support your business with marketing strategy.